Third-party Web analytics providers Alexa and SimilarWeb rate the site as the 117th and 98th most-visited site in the United States, respectively, as of July 2015. The Weather Underground Web site continues to operate as a separate entity from The Weather Channel primary site,, with its existing staff retained.

On July 2, 2012, The Weather Channel announced that it would acquire Weather Underground, which would become operated as part of The Weather Channel Companies, LLC, which was later renamed 'The Weather Company'. In February 2010, Weather Underground launched, a full screen weather Web tool with integrated mapping and mobile device use in mind. 2 for Internet weather information in 2008. In October 2008, Jeff Masters reported that the site was No.

Alan Steremberg also worked on the early development of the Google search engine with Larry Page and Sergey Brin. In 2005, Weather Underground became the weather provider for the Associated Press Weather Underground also provides weather reports for some newspapers, including the San Francisco Chronicle and the Google search engine. It has grown to provide weather for print sources, in addition to its online presence. became a commercial entity separate from the university. The original logo, used from 1997 through 2014

Weather underground historical weather